Why Sell With Us?
Reaching Your Real Estate Goal
Our goal at ERA Roberts & Wilkins Realtors is the same goal you have when selling your home. We want to save you time and money by pricing your home correctly in today's market. We will use all of our tools and expertise to formulate the perfect Marketing Solution and use our patented blueprint of success for a smooth and successful closing. Below you will find just some of the reasons why ERA Roberts & Wilkins Realtors is the right company for you. Remember, at ERA Roberts & Wilkins, "We're Always There For You!"®
Believe it or not, some people actually ask too little for their houses. But overpricing is the most common, and more subtle, mistake. If the house is not priced competitively to start with, you'll miss the very best marketing opportunity. If buyers will not even look at it and agents are not enthusiastic about showing it, it will take longer to sell, or even worse, it may not sell at all.
When ERA Roberts & Wilkins Realtors go to work for you, the first thing we'll do is show you a Pricing Analysis Grid that reflects the houses yours will be competing with, which can be supported by an in-depth Competitive Market Analysis. This will give you the information you need to make a knowledgeable pricing decision. The benefit to you is that this will help you avoid either pitfall that could cost you time and money.
You may also want to consider investing in an independent appraisal of your property now. One of the ways this helps you is that it will validate your price if a buyer should make a low offer.
Most buyers will need financing and many buyers are more concerned about how much down payment they must make and what their monthly payments will be than they are about the price itself. If attractive financing terms are available they can, and often will need to be shown financing terms that they can afford. That's why we constantly stay up-to-date on the best financing programs available.
Also, by showing your house only to pre-qualified buyers we will save you inconvenience and reduce the chances of a sale falling through later.
And by establishing a relationship with a competent, competitive lender (like ERA Mortgage) early in the marketing process, you will have a marketing advantage over other properties without good financing.
So our knowledge and expertise in this area will help to obtain the best price and get your house sold faster with the least inconvenience to you.
Attention To Legal Details
There are many legal procedures to understand in the sale of real estate. There are property and agency disclosures to be made, contracts to be written and understood, and earnest money deposits to be properly handled. These can become very confusing and intimidating if someone is not accustomed to the process.
Our licensed and trained agents carefully attend to these details, in coordination with real estate attorneys and title companies. This means you won't have to worry about selling your house twice because these important considerations were overlooked.
The way a house looks when you're living in it and enjoying it, and the way it needs to look to sell can be quiet different. At ERA Roberts & Wilkins Realtors we know through experience that buyers tend to look for little things that are wrong and then use them as reasons not to buy or excuses for making a lower offer. Our goal will be to eliminate as many of these potential hindrances to the sale as possible by correcting these conditions in advance.
We'll go over a checklist with you of things you can do to prepare the house for sale, as well as what to do to "set the stage" before each showing.
The more we can cause your house to "stand out", the higher the offers buyers will make and the sooner it will sell.
Marketing involves the actual showing and selling of the house. Our sales associates are specially trained in the techniques of showing a house effectively using professional selling skills in order to create a positive response and turn lookers into buyers. Their ability to follow-up and bring buyers back for that second look is sometimes the key to making a sale. And since we're available seven days a week to show your house, you're not tied down here, but are free to leave home.
Even after our marketing efforts succeed and an offer is accepted, there's still much to be done to expedite the process and bring all the pieces together for a timely closing. We monitor the progress and keep you informed, working closely with lenders, appraisers, surveyors, inspectors, attorneys and title companies to make sure the details are handled and any questions or problems are resolved.
It requires a lot of work, but we will be there for you every step of the way from contract to closing. That means you can relax, knowing we're checking to see that every "i" is dotted and every "t" is crossed. It's the kind of service you would expect from a Real Estate Professional.
ERA Roberts & Wilkins Realtors can expose your house to more potential buyers than many other companies in the area. Nothing is as critical as this element we call exposure. Exposure simply means the number of qualified buyers to whom your house will actually be shown.
Let's say one person had a hundred qualified buyers interested in your house and someone else had only one or two. Logically, which of the two would likely sell the house faster and for the highest price? Of course, the one with the most buyers!
Exposure To Local Buyers
To begin with, we will develop a Marketing Action Plan to expose your house to local prospects through a variety of media and activities. We currently have several of our homes listed in the area Real Estate Book as well as in the local newspapers, local internet sites and phone books.
Of course, we are constantly receiving calls because of our company's advertising of properties in your price range and from the many "for sale" signs on our listings throughout the area.
But we don't just wait for buyers to call us. Our team of trained, professional salespeople will be proactively working everyday to find a buyer for your house. And of course we will network with other real estate agents and offices in our Multiple Listing Service, who will help expose your house to buyers they may be working with.
Exposure To Buyers Worldwide
Nationally, a little over half of all homes are sold to local buyers. Yet the best buyers are those who come from out-of-town because they have already sold their house, have equity to put into another home and need a place to live now. ERA offices have the ability to attract both local and out-of-town buyers, giving your house exposure to 100% of the market.
In fact, through the ERA Referral Network, relocating buyers come to us from all across the country and from thousands of ERA affiliates in over 30 countries and territories around the world. What this means to you is that your house will receive more exposure to this well-qualified and motivated segment of the market.
Over 80% of potential homebuyers start their search online. At ERA Roberts & Wilkins Realtors we concentrate a lot of our efforts on marketing to these homebuyers. When you list your home with an ERA Roberts & Wilkins Professional REALTOR®, your home will be seen on over 45 different websites that receive over 200 million hits per day. From Google and Yahoo, to the number one real estate site in the country Realtor.com, your home will be available to millions of potential homebuyers.
Home Protection Plan
In addition to providing the most exposure for your property, we can make it more attractive-and more valuable-to potential buyers by protecting it with a warranty. Here's why. You know that the working components of your house are in good condition, but the buyers don't. They may hold back money to cover any unexpected repairs on any one of these covered items.
That's why the ERA Home Protection Plan benefits you by actually making your house seem more valuable to a buyer when compared to a similar house without a warranty, which will cause your house to sell quicker and/or for a better price.
Suppose that we've already sold your house and you are now a buyer. You've seen several properties and have narrowed your choice to two that are very similar and are priced the same. However, with one, if there is a major mechanical breakdown within the first year, you'll be looking at hundreds, perhaps thousands, of dollars in repair bill. With the other, if those things should happen, you'll be protected by a warranty.
- Theoretically, if everything else about the houses were basically the same, which one would you make an offer on first?
- Short of putting a warranty on the house, what could the other seller do to induce you to change your mind and buy the house without the warranty? Lower the price, right?
- How much would the seller have to reduce the price to make it more attractive than the protected one? [$1,000, $3,000, or $5,000]
- Based on these numbers, the warranty would be worth several thousand dollars to you. So of we could provide that incentive to a buyer for less than that amount, you could potentially make a net profit.
We're sure you wouldn't mind adding a little more money to your net closing, would you?
By the way, as an added bonus, when you agree to provide this warranty for a buyer, you can have similar coverage for up to six months while we're selling your house. The benefit to you is the peace of mind that you won't have to put hundreds of dollars into an unexpected repair that you won't recover in the sales price.
ERA Sellers Security Plan
Another program that might help you as a seller and as a buyer is our exclusive ERA Sellers Security Plan.
It guarantees that your house will sell because,
"We Will Sell Your House, Or ERA Will Buy It!"
And when you go to buy your new home, you won't have to make your offer contingent on this house selling. The reason that's important to you is that you'll be in a much stronger position to negotiate for a lower price.
Our Guaranteed Pledge To You
Some people are concerned that if they list their house, they might get tied up for several months with and unsatisfactory REALTOR®, without even having the right to cancel the listing. That's why we've put our services in writing in our ERA Commitment to Service. The benefit to you is that you have an enforceable guarantee of our satisfactory performance.
Always There For You®
What kind of agent do you want to have representing you to sell your house? One who just puts a sign in the yard, an ad in the paper….and waits? Or one, like our Professional REALTORS®, who know what it takes to sell a house…and then does it?
We're ready to go to work for you. Contact one of our Professional REALTORS® today to get started.
The Right Choice For You